Ruben relied on the kindness of countless strangers who donated blood products. Those donations gave him strength and energy and gave us precious extra time and memories together as a family. We will always be deeply grateful.

Our hope is simple:

To raise awareness about blood product donation, and how easy it can be to save a life.

Why it matters?

• You can donate blood or plasma in Australia if you’re aged 18–75

• 1 in 3 people will need a blood product in their lifetime

• Yet only 1 in 30 Australians donate

That gap means people can be left waiting for lifesaving treatment.

Every donation counts.

Your donation will give a lifeline to someone in need.

Small acts = huge impact.

🩸 Blood

• One donation can save up to three lives.

• The donation itself takes 10–15 minutes. (Allow up to an hour for your first visit, including a chat with the friendly Lifeblood staff and a quick health check).

• You’ll relax in a comfy chair and enjoy free snacks and drinks after your donation.

• Your body replaces the donated blood within 24–48 hours.

• You can donate every 12 weeks, saving up to 12 lives in a year.

Blood is needed every single day - to treat cancers and blood disorders, support surgeries and transplants, help pregnant women and newborns, and in response to accidents and trauma.

💛 Plasma (aka Liquid Gold)

• Plasma makes up over half of your blood.

• It’s used in 18 lifesaving treatments, including for burns, immune conditions, cancer and heart surgery.

• The donation takes around 45 minutes (allow one hour for the initial visit).  

• Bring your headphones, a podcast, a playlist, or chat while you donate.

• Enjoy free snacks and drinks after your donation. 

• You can donate plasma every two weeks if you choose.

💙 Platelets

• Platelets are tiny cells in your blood that help it clot. They seal wounds and plug leaks in damaged blood vessels.

• Platelets are often needed for patients, undergoing cancer treatment (such as leukaemia), living with a blood disorder, during major surgery, and after severe trauma (from workplace accidents to shark attacks).

• A platelet donation takes around one hour (allow 1.5 hours for the initial visit).

• Listen to music or a podcast, watch your favourite show, or have a rest in a comfy chair.

• After donating, choose from some well-earned tasty snacks before heading back to your day.

• If eligible, you can donate platelets every two weeks — making you a regular lifeline for someone who depends on them.